There was no way we weren't showing up for this one.

Cava spent its first years as a digital-first athleisure brand, and in February opened its first physical store, at Orion Mall in Rajajinagar. Over a thousand people came through on day one. For a brand that had only ever existed as a website and a courier bag, that is a genuinely lovely thing to witness.

Watching from close by

We have rooted for Cava since roughly day one. Two new-age brands building in the same city end up in each other's orbit fast, you rep each other, you cheer each other on, you compare notes on the parts nobody posts about. So when they finally opened a door people could walk through, we wanted to be standing in it.

The Cool Down

We built a striped stall called The Cool Down and printed two custom co-branded labels for the occasion. The idea was simple: a thousand people in a mall on a Bengaluru afternoon are going to want something cold, and it may as well be something with real fruit in it.

Everyone came in their Cava best and chugged on. Great things happen when you build for people, with people. That is true of a clothing brand opening a shop, and it is true of a brewery deciding what to put in a bottle.

First shared on our Instagram →