Imli Pop is a clean-label tamarind (imli) shrub soda by Local Ferment Co, created with design studio Studio Sorted. It pairs the tangy-sweet nostalgia of imli candy with real fruit, vinegar shrubs and just 80 calories per 250 ml — no artificial colours, flavours or preservatives. In 2025 its packaging won a Blue Elephant at the Kyoorius Creative Awards, India's most respected creative-industry honour.