Imli Pop is our tamarind Soduh, and honestly it started as a love letter to childhood. We made it with Studio Sorted, the Bangalore design studio run by Abhishek Durani and Netra Ajjampur, and together we turned the tangy-sweet memory of roadside imli candy into a clean, fizzy soda. In 2025 the bottle went on to win a Blue Elephant at the Kyoorius Creative Awards, one of the biggest design honours in the country.

Last updated: July 2026

So what exactly is Imli Pop?

Think of it as imli candy, all grown up. Every 250 ml bottle is vegan, gluten-free and dairy-free, keeps for up to a year at room temperature, and reads cleanly on the back label: tamarind, dry red chili, cumin, cinnamon, balsamic vinegar, organic cane sugar and carbonated water. That is the whole list. Nothing hiding behind a number.

Who is Studio Sorted, and why did we build it with them?

Studio Sorted is a design and branding studio started in Bangalore in 2017 by Abhishek Durani and Netra Ajjampur, both architecture graduates from CEPT University. We wanted Imli Pop to feel like nostalgia you could actually hold, so we handed the world of the bottle to people who think in stories and illustration. The retro, slightly cheeky packaging you see today is theirs, full of small, deliberate details that nod to growing up in India.

What is this Blue Elephant it won?

The Blue Elephant is the top trophy at the Kyoorius Creative Awards, the one the jury saves for its very best work. Kyoorius is powered by The Clio Awards and judges everything purely on merit, so winning one for packaging illustration meant a great deal to a small drinks brand like ours. It was a quiet, proud moment. A soda about childhood, recognised by the people who set the bar for design in India.

Where can I buy Imli Pop?

You will find it in about ten minutes on Swiggy Instamart across 40+ cities, and online at localfermentco.in with pan-India delivery.

A few quick questions we get

What is Imli Pop made of? Tamarind, dry red chili, cumin, cinnamon, balsamic vinegar, organic cane sugar and carbonated water. Seven things, all of them real.

Does Imli Pop have preservatives or alcohol? No to both. It is a clean, non-alcoholic shrub soda.

What does it taste like? Tangy, sweet, a little spiced. Like grown-up imli candy with bubbles.